The Next Gen for BBM group is set to launch the Next Gen Festival, an overarching event taking place with concerts, sporting events, and a stickering event.  The first of the youth concert series will be held in the Montalban Sports Center in Rizal on Saturday, April 2 at 5 PM. Performing acts will feature South Border, Allmo$t, Jason Fernandez and more. 

The initiative is aimed at inspiring the youth to learn more about the platforms of presidential aspirant, BongBong Marcos, and to be more involved in the campaign during the remaining weeks leading up to elections. The concert series is to take place in 7 locations around the country; Rizal, Laguna, Cebu (Liloan and Carcar), Ormoc, Taguig, Bulacan, and Pampanga. Accompanying the concert series is a sports clinic and stickering events.